ad hominem

Argumentum ad hominem

As I noted in an earlier post, this blog was partly named as a misspelt pun on the ad hominem argument. Argumentum ad hominem (Latin: "argument to the man") involves attacking the character or circumstances of one's opponent in order to undermine them, instead of addressing the substance of their argument. Ad hominem arguments are generally regarded as fallacious, since they do not address the opponent’s argument itself.

This argument comes in the following forms:

The tactic is to portray the opponent as a bad or immoral person, and conclude based on this, that their argument should not be accepted, e.g.

Ann says that anthropological research needs more funding. This is coming from a woman who divorced her husband.